Minor Magic Studio is the independent creative practice of Crystal Carter RGD, based in Ontario, Canada.

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Two decades of brand building, creative launching, and knowing exactly when to break the grid.

Equal parts strategist and spellcaster, Crystal creates brands, campaigns, and experiences that connect with people while delivering on business goals.

She is a type-obsessed design nerd, em-dash enthusiast, and incorrigible film fan.

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Creative Direction

Editorial &
Publication Design

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Production Design

Brand & Identity

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Campaign Development

BIG PICTURE THINKING. PIXEL LEVEL CRAFT.

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Digital Design

Art Direction

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Featured Case Study.

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A large Western University building with promotional banners on its facade, showing a cloudy sky above.
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Western University,
All in Campaign

Select Work.

Select Work.

I've worked with some pretty cool brands, including Frank’s RedHot, Old Bay, Cholula, Club House, McCormick, Stubb’s, Western University, Scotch-Brite, and Post-it. 

A bag of Goldfish crackers with limited edition hot and spicy flavor, featuring a red and orange background with crackers and a thermometer illustration indicating heat levels.
A graphic illustration of a burger with labels pointing to its ingredients including mustard on top of the bun, mustard on the patty, mustard on the second patty, tomato, lettuce, onion, cheese, a beef patty, and a sesame seed bun, set against a brig
A hamburger with a plant-based burger patty, lettuce, tomato, cheddar cheese, and mustard, served on a bun, with a background showing a green and yellow design featuring plant-based classic taste text and banners for French's mustard and Beyond Burge
Close-up of orange bottles with black caps, arranged closely together. Overlaid on the bottles is a pop-up reminder message on a mobile screen stating, 'You are only as hot as how much Frank's you have in your pantry. Stay stocked.' with options to c
Arrangement of food items including foster farms chicken breasts, Lawry's Teriyaki marinade, Stubby's BBQ sauce, McCormick seasoning, and grill mates marinade mix. The image advertises a promotion for buy one, get one free foster farms chicken and ma
Collection of stickers featuring various condiments, sauces, and seasonings including ketchup, hot sauce, mustard, garlic salt, seasoning salt, barbecue sauce, and others.
Event poster for 'Alchemy Hour,' a live one-hour sound bath meditation at the Temple of Vesper, scheduled for Sunday, March 15, at 4 PM, with a ticket price of $40.
A purple box with white text repeatedly saying "Welcome to Western" and the Western University Canada logo on the side, placed on a wooden surface.
Open magazine spread on a wooden surface featuring a guide to Canadian universities with a portrait of a young woman smiling, and part of the cover showing illustrations of graduates in caps and gowns.
Text overlay reading 'Fired up & ready to grill' with images of a fork, spatula, grilled meat, corn on the cob, and watermelon on a wooden table.
Close-up of a high-tech nuclear reactor module inside a metallic circular chamber, with a person's fingers pointing at it. Text overlay promoting Western University Canada's nuclear energy research, highlighting safer, smaller, and more sustainable n
A tablet and printed newspaper showing an article titled 'Frugal innovation' from Western University, featuring an image of a walker prototype made of metal and plastic with the headline 'The forefront of innovation. Seriously.'
Packaging for McCormick spices and seasonings, including black pepper, gravy mix, ground cinnamon, and garlic powder, arranged on a red background with garnishes of herbs, garlic, ginger, cinnamon sticks, star anise, and orange slices.
Collage of three seniors smiling against a dark purple background, with text about Western University research on aging and a QR code on the lower right.
A wooden table with a bowl of fried noodles, a tray of fried rice, and a container of crispy fried onions, along with a white plate and wooden spoon, featuring promotional text for crunchy side dish.
A hand holding a taco filled with meat, lettuce, and other ingredients, with a bottle of Cholula hot sauce beside it and a red circle background with decorative elements, along with a text that says, "You're the Ghulia to My Burrito."
Close-up of cooked chicken wings in orange sauce with the text 'We've got your wings covered. In sauce. Frank's RedHot' overlaid.
Grilled salmon fillet on aluminum foil with grilled asparagus and lemon wedges, on a wooden table. Promotional overlay with the McCormick Grill Mates logo and product info for garlic herb marinade mix.
Infographic titled 'Get To Know Your Herbs & Spices' featuring descriptions and illustrations of various herbs and spices including black pepper, oregano, cinnamon, and paprika.
A red wooden surface with a package of Zatarain's crawfish, shrimp, and crab boil, along with illustrations of a potato, garlic, onion, corn on the cob, and lemon.
Close-up image of glazed orange-colored chicken drumsticks and pieces, with text overlay that says 'Frank's RedHot' and 'Since 1920'.
Black and white photo of a young girl with short hair, eating spaghetti with a fork, looking joyful, with the text 'Did you love it?' written over the image and the McCormick logo in the bottom left corner.
Illustration of a purple winter sweater with various patterns, including hearts, doves, snowflakes, and stylized trees, on a purple background with snowflake designs.

Beyond Client Work.

Helping to shape the future of design through teaching, speaking, and writing.

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Let’s Work Together.

Have a project, campaign, or brand challenge in mind? I'd love to hear about it.

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